With Cognitive TV back offices, processes will become pragmatic and intuitive, unified under a single console – offering new marketplaces for syndicators and aggregators. We are certain that Kaltura’s future Cognitive TV vision was in the forefront of CommScope’s decision to pursue a partnership, to eventually allow operators to evolve from multiscreen to omniscreen with adaptive UIs, hyper-personalized experiences, and new opportunities in monetization. It’s worth noting that Kaltura has fleshed out a clear roadmap towards something it calls Cognitive TV, the AI and big data-based next step to its cloud TV business which we recently learned will start permeating the Kaltura products and services portfolio over the next 2 to 3 years. However, usually when we press vendors claiming tier 1 exclusivity, they eventually back down and admit that no tier 2 or 3 operator RFP would be overlooked. The announcement does not define what the ideal ‘large-scale’ cloud TV deployment looks like, so we’ll assume that the two vendors will be exclusively chasing tier 1 contracts for the time being. Riding on AWS coattails, the two vendors plan to deliver cloud TV offerings to CSPs and media outfits, leaving no stone unturned – covering deployment, delivery, implementation, and future growth for large scale cloud TV services.Īs well as scale, operators opting for a CommScope-Kaltura cloud TV design will get all the operational flexibility and resilience associated with AWS cloud infrastructure, while harnessing optimized resources and cost structures for large-scale cloud TV services. Such an architecture is suited for major video service providers with often cumbersome cross-department and multi-country operations – where the magnitudes of savings from having a single cloud-based platform are potentially great, along with improved churn, ARPU, NPS and faster time to market. This is really what interests CommScope – upgrading existing legacy customers with slow innovation cycles and on-prem infrastructure to a cloud-based video platform with Kaltura at the core. The term cloud TV has become almost synonymous with Kaltura – having earned its stripes at Vodafone where we have heard executives speak exceptionally highly of the US software supplier and its credibility in upgrading legacy platforms. So, there is clearly scope for much deeper collaboration here, for which the two vendors have created a reference architecture comprising a bunch of components for interoperability between these technologies mentioned. Specifically, that Kaltura’s cloud TV technology is complementary to CommScope’s set tops and streaming hardware, as well as its video processing, targeted advertising, and DRM products. But could this be a sign of where CommScope’s place is in the pay TV ecosystem once set top hardware becomes largely obsolete?ĭespite the apparent one-sidedness of the collaboration, the announcement does highlight synergies between the two vendors’ respective product lines. Of course, any resultant deployment would be delivered on CommScope set tops, so there’s that. Even so, for Kaltura, jumping into bed with a company of CommScope’s size and reputation is a no-brainer, boasting a Professional Services team to sprinkle any potential deal with the extra revenue-enhancing, cost-crunching spices that are must-haves for any operator in today’s economy. The set top and cable equipment giant will handle systems integration and custom software development, while overseeing consulting and project management, for any future operator deployments that arise from the partnership. This is a peculiar partnership in that CommScope doesn’t appear to be bringing any of its own proprietary technology to the table whatsoever. The partnership has a nice ring to it – but why is the former suddenly showing an interest in cloud TV?
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